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Fathom Analytics has positioned itself as a privacy-first alternative to Google Analytics. Designed for website owners who prioritize data protection and simplicity, Fathom provides essential analytics without compromising user privacy. As of March 2025, it is trusted by over 100,000 websites, including major corporations and startups.
Key Features
Privacy-First Approach
Fathom Analytics ensures user privacy by anonymizing IP addresses and eliminating the use of cookies. This means no intrusive cookie consent banners and full compliance with GDPR, CCPA, ePrivacy, and PECR regulations.
Simple Setup
The analytics script is just a single line of code, making integration seamless for any website, CMS, or framework. Users can start collecting data immediately without requiring technical expertise.
Accurate Data
Unlike traditional analytics tools, Fathom filters out bots, scrapers, and spam traffic. This results in more precise insights into real human visits.
Event Tracking
Fathom enables custom event tracking, allowing website owners to monitor interactions such as newsletter sign-ups, link clicks, button presses, and e-commerce transactions. These insights help optimize marketing campaigns effectively.
Detailed Reporting
Users receive automated email reports on a weekly or monthly basis, eliminating the need to log in frequently to track website performance.
Campaign and Newsletter Tracking
With UTM parameter support, Fathom helps website owners track traffic generated from marketing campaigns and measure conversion rates.
Unlimited Data Retention
Unlike many analytics services that limit data history, Fathom retains data indefinitely. This allows users to access historical website performance insights, even after decades.
SEO-Friendly
Fathom’s lightweight script ensures that switching from Google Analytics does not negatively impact page load speed or SEO rankings.
Scalability
The platform is built to handle traffic spikes without slowing down or crashing. This makes it ideal for sites experiencing viral traffic or sudden increases in visitor numbers.
Pricing
Fathom Analytics follows a transparent, tiered pricing model based on monthly pageviews. All plans include a 30-day free trial.
| Monthly Pageviews | Monthly Price | Yearly Price (Save 17%) |
|---|---|---|
| Up to 100,000 | $15/month | $150/year |
| Up to 200,000 | $25/month | $250/year |
| Up to 500,000 | $45/month | $450/year |
| Up to 1,000,000 | $60/month | $600/year |
| Up to 2,000,000 | $100/month | $1,000/year |
| Up to 5,000,000 | $140/month | $1,400/year |
| Up to 10,000,000 | $200/month | $2,000/year |
| Up to 15,000,000 | $290/month | $2,900/year |
| Up to 20,000,000 | $380/month | $3,800/year |
| Up to 25,000,000 | $470/month | $4,700/year |
| Over 25,000,000 | Contact Fathom for custom pricing |
By opting for yearly billing, users can save up to 17% on their subscription.
User Feedback
Industry professionals have shared positive feedback about Fathom Analytics:
- Evan You (Creator of Vue.js) – Appreciates its lightweight nature and privacy-centric approach.
- Joel Gascoigne (CEO of Buffer) – Praises its simplicity and the ability to gain valuable insights without complexity.
- Charli Marie (Creative Director at ConvertKit) – Trusts it as an ethical analytics tool.
- Caleb Porzio (Creator of Alpine.js) – Noticed an improvement in his attentiveness to site metrics after switching to Fathom.
Conclusion
Fathom Analytics is an excellent alternative to Google Analytics for those prioritizing privacy and ease of use. While it may not offer the extensive feature set of some competitors, it covers essential analytics without tracking personal data.
With its scalable pricing model, fast setup, and real-time accurate insights, Fathom is a strong choice for bloggers, businesses, and developers looking for a lightweight and ethical analytics solution.